Resource
Guide
CONTEXTUAL INTELLIGENCE
Human-like
understanding with Verity
With Verity™, an advertiser can steer clear of unsafe content while targeting the most highly relevant inventory.
How Verity’s™ brand safety works
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VIDEO
IN-SCREEN
IN-IMAGE
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IN-SCREEN EMBEDDED VIDEO
DISPLAY
VIDEO
IN-SCREEN
IN-IMAGE
IN-SCREEN EMBEDDED VIDEO
DISPLAY
VIDEO
IN-SCREEN
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IN-SCREEN EMBEDDED VIDEO
In-Image
Fully loaded ad solution that is placed within relevant images of the content on a page, where users are focusing most of their attention.
:06 In-Image Canvas Video
Fully loaded ad solution that is placed within relevant images of the content on a page, where users are focusing most of their attention.
In-Screen Embedded Video
This out-stream video ad unit automatically plays at the bottom of a screen, with user-initiated sound and banner. It is best to drive engagement to either a full unit click out to a custom video lightbox, or a banner clickout to an advertiser’s chosen landing page.
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OUR TECH
TM
GumGum’s Verity™ is a proprietary contextual intelligence technology that can comprehensively analyze text and image content on a web page to ‘read between the lines’ and derive human-like understanding.
VERITY™ TECHNOLOGY
GumGum has a premium platform with 1:1 publisher relationships with a 250M reach in the US to ensure scale within quality content.
Premium publishers
Verity™ helps brands align with the most relevant content on a page level and achieve brand safety and suitability, without relying on personal data or cookies.
GumGum’s computer vision technology detects unsafe images and content before an impression is served. In partnership with WhiteOps, we’re able to detect and block fraud and non-human traffic in real time. Only if the impression makes it through both filters will our ads serve.
BRAND SAFETY
Full Page
Analysis
Image
Classification
Major Event
Classification
Brand
Safety
IAB Tier 1 & 2 Categorization
4A's Safety
Framework
Sentiment
Analysis
Keyword
Detection
#1 in contextual & better than behavioral
Verity™ is more accurate than competitors, while driving better results more efficiently.
In the same study, compared to behaviorally
targeted ads, Verity™ was more efficient.
PERFORMANCE
Safely maximize reach
and performance
Safe
Unsafe
Lower Cost Per Viewable Impression
41%
Lower
Cost Per Click
48%
More Neural Engagement
43%
More
Memorable
2.2x
In a study conducted with SPARK Neuro, contextually relevant ads outperformed.
Brand Safety &
suitability
Fully aligned with the 4A’s, APB’s original Brand Safety Floor & Suitability Network, with the endorsement of the Global Alliance for Responsible Media (GARM)
Characterizes
sentiment:
Proportion of positive, neutral, negative tone on the page
Identifies and scores 9 threat categories
Determines
overall page safety
A Dentsu Aegis Network study, overseen by a third party researcher, demonstrated that Verity™ identifies relevant page content more accurately than leading competitors.
69%
More accurate
Competitor
A
Competitor
B
Competitor
C
GumGum
Verity™
As the pandemic was unfolding, Verity accurately deemed ‘safe’ 67%+ of pages containing a covid-related keyword in the GumGum publisher network.
#1 in Contextual
Better than behavioral
Disaster
Drugs
Hate
Illegal
Illness
Sexual
Malware
Obscene
Violence
THANK YOU!
www.GUMGUM.com
CREATIVE GALLERY
OVERVIEW
We use WhiteOps to block invalid traffic, and can layer on 3rd party vendors for additional verification, brand safety, and measurement.
Resource
Guide
TURNAROUND
Accepted File Types
Supported Platforms
IN-SCREEN
10-15 business days
Layered PSD's
Layered PSD's
Cross Platform
IN-SCREEN EXPANDABLE
15 business days
Layered PSD's
Cross Platform
In-Screen Expandable Video
15 business days
Layered PSD's
Cross Platform
GUMGUM NATIVE
24 hours
Logo Size: 64x64px (JPG), Brand Name: 25 characters, Title: 25 char, CTA: 20 char. Preview Image: 1200x627 (JPG) 300kb
Video Specs:
Content scraped from facebook & instagram : we recommend video files under 1 min. Best format for video is 15 sec to 30 sec. All dimensions supported
Content directly imported into AYL UI : max 100 Mb and all dimensions supported
Mobile Only
IN-SCREEN INTERACTIVE
15 business days
Layered PSD's
Cross Platform
10-15 business days
24 hours
Logo Size: 64x64px (JPG), Brand Name: 25 characters, Title: 25 char, CTA: 20 char. Preview Image: 1200x627 (JPG) 300kb, Story Image: 420x720px (JPG) 25mb, Story Video: 420x720 (MP4), 10mb
Cross Platform
Mobile Only
Layered PSD's
In-Screen Frame
10-15 business days
Mobile Only
Layered PSD's
IN-IMAGE :06 CANVAS
10-15 business days
Cross Platform
PNG, JPEG, GIF, or HTML 5
GUMGUM STANDARD
3 business days
GUMGUM STORIES
BACK
BACK
Cross Platform
Creative details & programmatic rates
MINIMUM SPEND
$25K
$100K
$25K
$25K
$100K
$25K
$25K
$25K
$25K
$25K
Layered PSD's
15 business days
Cross Platform
IN-IMAGE EXPANDABLE
$100K
Layered PSD's
15 business days
Cross Platform
$100K
IN-IMAGE CANVAS
IN-IMAGE
Ad Type